top of page

It's Time - A Wake-Up Call

In an era where sustainability is no longer a choice but a necessity, the Baltic Sustainability Awards' short film "It's Time" serves as a profound wake-up call. This film transcends the traditional boundaries of environmental advocacy, compelling viewers to not only reflect but to act.

The Essence of the Film

At last year’s Baltic Sustainability Awards, 'It's Time' was more than a visual narrative; it was a moment of collective introspection. This year, the film returns, evolved and more poignant, extending its reach beyond the confines of an auditorium to the wider world. Its message? A clarion call for global awakening to the imperatives of sustainability.

The Message and Its Impact

The film captures the urgency of embracing sustainable practices in our daily lives and businesses. It’s a narrative that resonates with the mission of organizations. It's not merely about understanding the importance of sustainability; it's about embedding it into our very fabric of existence.

Why "It's Time" Matters

In a world grappling with climate change, resource depletion, and environmental degradation, 'It's Time' reminds us of our power and responsibility to effect change. Each scene, each frame of the film, nudges us to realize that the time for action is not tomorrow, but now."

The Role of Each Viewer

As the film unfolds, it calls on each viewer to become an active participant in the sustainability movement. Every small step, every decision in favor of the environment, counts. It’s about creating a ripple effect of sustainability practices, where each action, no matter how small, contributes to a larger change.

End note

'It's Time' is an inspiration for individuals and organizations to take concrete steps towards a sustainable future. Let this film be the catalyst for change, inspiring us to act now, to make sustainability not just a goal, but our reality.


Watch 'It's Time'. Then ask yourself – are you part of the problem or the solution? It’s time to pick a side and act. The clock isn’t just ticking; it's thundering.

bottom of page