A climate-positive vision

In 2022, JCDecaux introduced a Group-wide Climate Strategy aimed at achieving Net Zero Carbon emissions by 2050. With science-based targets approved by the SBTi, the company is working to reduce Scope 1 and Scope 2 emissions by 60% and Scope 3 emissions by 46% by 2030. This ambitious plan aligns with the Paris Agreement and underscores JCDecaux’s leadership in addressing climate change within the advertising sector.

Renewable energy and resource efficiency

JCDecaux operates entirely on renewable energy, demonstrating its commitment to sustainable energy practices. By applying life cycle analysis, eco-design principles, and energy-efficient technologies, the company minimizes electricity consumption across its operations. In 2023, JCDecaux achieved zero-to-landfill status for waste management, further solidifying its dedication to reducing its environmental footprint.

Innovative urban solutions

JCDecaux enhances urban living through environmentally responsible street furniture and mobility solutions. New installations feature LED lighting and rainwater cleaning systems, while existing equipment is refurbished to extend its lifecycle. The company’s eco-mobility initiatives, including self-service bicycle programs and public transport solutions, reflect its commitment to promoting sustainable urban mobility.

Social responsibility in action

As an inclusive employer, JCDecaux fosters diversity through partnerships with organizations like myGwork and offers robust development programs for employees. Community engagement is central to the company’s mission, with 50% of revenues returned to local services and causes, reinforcing its role as a socially responsible corporate citizen.

Driving sustainable urban development

JCDecaux aligns its efforts with the United Nations Sustainable Development Goals, particularly SDG 11: Sustainable Cities and Communities. By embedding sustainability into its advertising model, the company contributes to urban environments that prioritize quality of life and environmental health.

Together for a sustainable future

In collaboration with The Baltic Sustainability Forum organizers and partners, JCDecaux is advancing a platform that drives sustainable innovation and urban development. By showcasing its expertise in renewable energy, waste management, and eco-friendly design, JCDecaux fosters a collective effort to build smarter, more sustainable cities. This partnership exemplifies the transformative potential of aligning advertising with environmental and social responsibility.